From kids dress-up couture to decorative pillows featuring dreamy pin-up babes, Joanie Loves to spice up your space with pillows and imaginative dress-up capes and cloaks made from new and re-purposed fabrics.

Based in Leslieville, Joanie Loves scouring the city of Toronto for vintage fabrics and mens dress shirts but she can also be found buying old prom dresses and yards of fabric in thrift shops from Kingston to Halifax! Joanie Loves re-imagining these garments and giving them new life by creating luxury dress-up capes and tutus perfect for any princess-hero or super-prince! And she doesn't stop there. If you long for a dream date to cuddle up with at night Joanie will sew him/her into a pillow (they'll never leave!) Want a lumberjack in red flannel? A vixen in pinstripes? Joanie Loves... to customize just for you from a range of dress shirts, kitschy pin-up girl/boy and vintage fabric samples.

Joanie Loves - Photo by Ace Hicks Photography
Joanie Loves - Photo by Ace Hicks Photography
Joanie Loves - Photo by Ace Hicks Photography
Joanie Loves - Photo by Ace Hicks Photography
Joanie Loves - Photo by Ace Hicks Photography
Joanie Loves - Photo by Ace Hicks Photography

Joanie Loves to tailor to your needs. Ask about custom orders!